The ongoing COVID-19 crisis has propelled skin health to the top of the beauty agenda, as consumers seek out brands that plug new needs around skin barrier protection, hydration and cleansing, says the president of L’Oréal Active Cosmetics.
International beauty major L’Oréal will launch a hand care travel kit combining La Roche-Posay and Biotherm products to target post-COVID concerns around hygiene and protection whilst travelling.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
French beauty major L’Oréal has finished co-developing paper-based cosmetic tubes with global packaging firm Albéa and launched the first eco-responsible variant under its La Roche-Posay brand.
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