With fear acting as a key driver in the Asia-Pacific (APAC) market, we caught up with Delon Wang, Trends Manager, Asia Pacific at Mintel and asked about the impact that safety, security and protection have on consumer spending habits and brands.
In a tough economic climate that has affected all of the industry’s big players, Nivea skin care maker Beiersdorf expects consumer demand to return having posted its third quarter results.
Just like Godrej and Dabur India, Hindustan Unilever has witnessed the effects of a tough economic climate as although sales are up, demand remains weak.
Although global consumer spending is still not at pre-recession levels, the signs are clear that the cosmetics sector has emerged from the recession, throwing up new opportunities for the industry.
Shiseido says it will start selling its cosmetic brands in Colombia as part of plans first implemented at the beginning of this year to increase its global footprint.