Male Grooming Products

68% increase in male skin care usage: What’s driving the surge?

04-Sep-2024 By Cassandra Stern

Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care,"...

Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI

02-Dec-2021 By Kacey Culliney

Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.

Special Edition: LATAM Male Grooming

Argentine men’s grooming brand focuses on sustainability

29-Oct-2019 By Simon Pitman

Dandy is a cosmetics and personal care brand out of Buenos Aires, Argentina, that is focusing in on two of the biggest trends in the Latin America market – men’s grooming and sustainability.

Special Edition: LATAM Male Grooming

Mintel research highlights three key trends in LATAM men’s grooming market

29-Oct-2019 By Simon Pitman

The men’s grooming market in the Latin American market appears to be waking from a deep slumber, as younger Latinos start to take more interest in their appearance and personal care.

Special Edition: LATAM Male Grooming

Argentine men’s grooming brand shares what it takes to corner the category

29-Oct-2019 By Simon Pitman

The trend for men’s grooming in Latin America is one of the biggest to hit the region in recent years, but that doesn’t mean to say that tapping into this growth potential is easy.

Speical Edition: LATAM Male Grooming

How do Latin American men relate to the naturals trend?

29-Oct-2019 By Simon Pitman

In Latin America the naturals trends has swept the region, impacting product launches across the board. That impact has also been seen in the fast-growing men’s grooming category.