Underlying the latest men’s grooming product trends here in the States is a longing for wellness. Be they topical skin care items, anti-aging creams, facial hair care essentials or nutraceuticals, men’s toiletries tend toward organics.
As Western males start to experiment with a grooming regime, Asian men are looking for more complex solutions that go beyond maintaining hygiene and appearance. However, with no two markets on the region alike, it can be tricky to know which product will...