With so much choice in the colour cosmetics category and so many brands jostling for attention, it can be difficult to stand out. Here, market researcher Mintel has picked out its choice of some of the most innovating packs in category to browse through…
For Asia's home grown brands that have been working tirelessly to change the “West is best" mind-set with cosmetic consumers, it appears their efforts have paid off as the tide begins to turn...