K-beauty brand freemay has officially entered the Japanese market following domestic success and on the back of increasing popularity of its mineral ions-infused masks.
Aussie skin care brand Plendi adopts a single-product strategy to navigate the challenges of cosmetics start-ups in the local market, including competition with big players and cost concerns.
Personal care multinational L'Oréal has created a self-bubbling peel-off face mask which the patent states could limit water consumption while cleansing.
Japanese consumers appear to be slowly increasing their expenditure on make-up as more new product launches help them adopt more mask-friendly cosmetic habits, according to a new report.
Australian online South Korean beauty retailer Style Story has launched a second product under its in-house Jelly Ko brand, a Cherry Blossom Sleeping Mask for dehydrated and dull skin.
Amorepacific has illustrated how wearing a protective face mask can adversely affect the skin – in what is believed to be a first-of-a-kind study on non-healthcare workers.
Cosmeceutical brand Dermalogica has launched a new multi-functional product that can be personalised to suit different skin needs and concerns that have emerged during the novel coronavirus (COVID-19) pandemic.
As the face mask trend continues to grow in popularity, merging this dominant sector with the naturals market leverages its appeal to skin care-conscious consumers.
They have long been on the beauty shopping list for Asian consumers, but U.S. consumers are now also starting to pick up facial masks, claims major manufacturer Taiki.