The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/20/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future/15864221-1-eng-GB/Beauty-in-the-Metaverse-Web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![Recent product news from Essentials, Justhuman, Camino Rose, matsukiyo and more. [Camino Rose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/06/product-profiles-latest-news-on-the-hottest-beauty-products-in-apac/17722207-1-eng-GB/Product-profiles-Latest-news-on-the-hottest-beauty-products-in-APAC.png)
![Justhuman has launched its first skin care product. [Justhuman]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch/17662516-1-eng-GB/Justhuman-expands-neurocosmetic-portfolio-with-first-skin-care-launch.jpg)
![Able C&C is strengthening its international presence by expanding its footprint in the Middle East. [Missha]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/able-c-c-furthers-global-acceleration-with-middle-east-expansion/17704777-1-eng-GB/Able-C-C-furthers-global-acceleration-with-Middle-East-expansion.jpg)
![Our round-up of the beauty brands in Asia Pacific, featuring news and updates from Kosé, Clinique, Coty and more. [Kose]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-clinique-coty-and-more-in-our-brand-update/17705038-1-eng-GB/Kose-Clinique-Coty-and-more-in-our-brand-update.jpg)
