Names Of Large Numbers

Digital platforms best way to reach affluent Chinese consumers

Digital platforms best way to reach affluent Chinese consumers

By Michelle Yeomans

By 2016, market researcher McKinsey & Company estimates that there will be 351 million online shoppers in China, ringing up 2.2 trillion renminbi (US $3.48 billion) in revenues. At that point, internet penetration will be 80 percent in the cities,...

Report predicts baby care emerging as a lucrative market

Report predicts baby care emerging as a lucrative market

By Michelle Yeomans

According to a report by market researcher RNCOS, the Indian baby care sector is estimated to be INR 647.6 billion (US $11.91 billion) in 2012, and is forecasted to register a CAGR of around 17 per cent from 2011-2015.

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