Olfaction

Five strange personal care consumer habits

Five strange habits of consumers you’re never going to change

By Belinda Carli, Director, Institute of Personal Care Science

We use personal care products every day, and trial new products as we need or hear about them. What you may not realise is there are some interesting consumer habits somehow hard-wired into our brains that even the most seasoned Cosmetic Chemist finds...

The bioelectronic nose ready to change the face of fragrance

The bioelectronic nose ready to change the face of fragrance

By Deanna Utroske

Researchers at Seoul National University constructed a nose device with sensors that can smell in much the same way humans do. It’s a technology with implications for many industries, not the least of which is perfume.

Experts discuss what factors drive fragrance sales

Experts discuss what factors drive fragrance sales

By Andrew MCDOUGALL

Is it the smell of the fragrance, the image of the brand or the way they are communicated? Industry experts took the stage at the third IFRA UK Fragrance Forum to discuss.