There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.