Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
Personal care major Unilever has developed sustainable black packaging made from layered post-consumer resin materials, breathing new life into plastic previously treated as waste.
Environmental campaign group A Plastic Planet has penned an open letter to the European Union and UK government calling for sample sachets to be included in single-use plastic bans, calling out the personal care and beauty industry as a leading cause...
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
The long-read: In-depth on L’Oréal’s ‘For the Future’ 2030 Sustainability Plan
L’Oréal has outlined a range of sustainability measures in its ‘for the future’ program, including 2030 targets for all plastic packaging to be recycled or bio-based, all sites and centres to be carbon neutral and 95% of ingredients to be bio-based, derived...
Labels designed to inform consumers about the recyclability or disposability of plastic packaging create confusion worldwide and industry must address this collectively and urgently, says the United Nations Environment Programme (UNEP) and Consumers International.
Personal care major Unilever will slash use of virgin plastic in half by 2025, cutting use completely or using alternatives such as cardboard, bamboo and recycled materials.
![Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/kao-corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals/15310453-1-eng-GB/Kao-Corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![Developing sustainable black packaging perceived 'acceptable' in colour for premium beauty products has not been easy but Unilever says a multilayer technique and post-consumer resins had worked well [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-patents-circular-post-consumer-resin-beauty-packaging/12728129-3-eng-GB/Unilever-patents-circular-post-consumer-resin-beauty-packaging.jpg)
![Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences. [Dot & Key]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dot-key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts/16714823-1-eng-GB/Dot-Key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts.jpg)
![MISEICO is repositioning itself as a beauty and wellness brand that addresses specific challenges experienced by women going through menopause. [MISEICO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/miseico-addresses-issues-facing-women-undergoing-menopause/16744418-1-eng-GB/MISEICO-addresses-issues-facing-women-undergoing-menopause.png)
![Sisley aims to grow “faster than the market” in Asia on the back of multiple opportunities across the region. [Sisley]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sisley-aims-to-outpace-asia-beauty-market-growth/16714769-1-eng-GB/Sisley-aims-to-outpace-Asia-beauty-market-growth.jpg)
![Hourglass Cosmetics is extending the shade range of its best-selling Phantom Volumising Glossy Balm in South Korea after an “explosive” sales response. [Hourglass]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hourglass-expands-tiktok-favourite-lip-range-in-korea-as-it-rides-vegan-wave/16704902-1-eng-GB/Hourglass-expands-Tiktok-favourite-lip-range-in-Korea-as-it-rides-vegan-wave.jpg)
