Spanish luxury beauty company Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel.
Spanish luxury beauty and perfume major Puig has announced the acquisition of Kama Ayurveda – a move set to strengthen its Indian footprint and drive presence in the Western wellbeing market, an expert says.
Spanish luxury beauty and perfume major Puig has carved its business into three divisions, creating a new Derma unit as part of plans to re-spark growth following a tough 2020 disrupted by COVID-19.
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