Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...
As it prepares to launch onto the Spanish stock exchange, the Barcelona-based company with a 110-year legacy has also rebranded its visual identity. Its CEO explained why...
The luxury skin care brand’s sale provides insight into current trends in the industry space, including a shifting consumer mindset and changes in packaging and labeling, says industry expert Chris Bustamante.
Spanish luxury beauty company Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel.
Spanish luxury beauty and perfume major Puig has announced the acquisition of Kama Ayurveda – a move set to strengthen its Indian footprint and drive presence in the Western wellbeing market, an expert says.
Spanish luxury beauty and perfume major Puig has carved its business into three divisions, creating a new Derma unit as part of plans to re-spark growth following a tough 2020 disrupted by COVID-19.