As Datamonitor finds Chinese consumer lifestyles to have hardly been dented by the recession, its analysts say there are key steps international brands can take to properly cater to the country’s ‘market of contrasts’.
Global Japan-based personal care provider Kao was hard hit by the global recession in 2009, although there are clear signs that the downward trend is looking up again.
Global fragrance company Coty, announced the opening of a new subsidiary in Russia as part of a strategic initiative to establish direct in-house marketing control of the Coty products in Russia.