International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.
International colour cosmetics brand, Revlon, has plans to launch a significant number of exclusive stores throughout India next year, reports The Economic Times.
Former Revlon chief scientific officer Alan Meyers has sued the brand, claiming he was fired after raising safety concerns that the chief executive did not want to hear, and was discriminated against for being Jewish.
The cosmetics maker is exiting China in an effort to restructure struggling departments, which as a result, will see it eliminate 1,100 positions, including 940 beauty advisers.
The animal rights campaigner has bought stock in the cosmetics firm in a bid to challenge Revlon over its animal testing policies and demand transparency on the situation.
Revlon’s second quarter results struggle under the weight of charges, currency translations and falling sales in Europe and Asia, but strong results in the Americas help fend off bigger losses.
Global cosmetics firm Revlon announced its fourth quarter and year results, reporting an overall increase in net sales despite problematic currency fluctuations in Latin America.
Revlon second quarter profits rose significantly as restructuring costs ease, but US sales continue to fall, counterbalancing stronger international results.
The US headquartered company has reported a drop in sales and net income for the year and warns of the effect of the Venezuelan currency devaluation on the coming year.
Revlon revealed falling sales during its third quarter, underlining tough retail conditions and the strength of the dollar against international currencies.
Faces Cosmetics has appointed a new CEO for international
markets who will be charged with growing the business in
some of the world's fastest growing developing markets.
Cost-cutting measures, the discontinuation of the ill-fated Vital
Radiance line and general restructuring have helped take Revlon
back from the brink, as its latest quarterly results finally start
to show clear evidence that it is...
Revlon's ambition to inject greater dynamism in its brand portfolio
has resulted in a drop in its third quarter sales. A heavy
investment in the Almay brand combined with a fall in product
shipping in the US market adds to the...
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