Sales

Sephora extends its reach in e-commerce in China with JD.com

Sephora extends its reach in e-commerce in China with JD.com

By Michelle Yeomans

E-commerce in China is a valuable investment for international players - if done in the right way. Recognising the challenges in this arena, beauty retailer Sephora has turned to e-mall, 'Jingding' to extend its reach.

Shiseido transforming the way its Beauty Consultants work with mobile. Credit: Shiseido

Shiseido collaborates with IBM on app to empower beauty consultants

By Andrew MCDOUGALL

Shiseido has teamed up with IBM to enhance its customer experience by providing nearly 10,000 beauty consultants in Japan with mobile apps designed to aid new customer services, customer-centric product improvements and social innovations.

Source: www.techinasia.com

Asia in Focus

WeChat is re-inventing China's direct sales model, says expert

By Michelle Yeomans

China is already the second largest online retail market in the world, and the fastest growing. There, the details lie in creating more active events, promotions and digital marketing strategies, especially through social media platforms like WeChat.

China's 'Hai tao' shoppers boosting cosmetic sales

China's 'Hai tao' shoppers boosting cosmetic sales

By Michelle Yeomans

'Hai tao' shopping, otherwise known as online buying from overseas, is fast growing in China as consumers are eager to buy products that are either unavailable or over-priced in their own country.

A look at why cosmetic brands are pulling out of China...

A look at why cosmetic brands are pulling out of China...

By Michelle Yeomans

After two major brands announced they were pulling out of the China to reduce costs this month, Cosmetics Design looks at what's happening in this once ‘lucrative’ market and if it’s likely to have a knock-on effect for the rest of the cosmetics industry...

Yonwoo continues its success in Asia and looks to new markets

Yonwoo continues its success in Asia and looks to new markets

By Michelle Yeomans

The South Korean cosmetics packaging maker is continuing to bode well on the Asian markets, growing from $20 million in sales in 2002 to $150 million ten years on, a run it attributes to its key strategy of financially committing to innovation.  

Spotlight

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast

Featured Suppliers

All suppliers