Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
South Korean retailer Olive Young data has revealed that facial guasha sales have increased over six times in the first half of the year, signalling the growing importance of self-care among beauty consumers.
International beauty major L’Oréal has reported a surge in global sales for the first quarter of 2021, though activity in Western Europe remains in decline because of the ongoing impact of the COVID-19 crisis, its CEO says.
E-commerce in China is a valuable investment for international players - if done in the right way. Recognising the challenges in this arena, beauty retailer Sephora has turned to e-mall, 'Jingding' to extend its reach.
Shiseido has teamed up with IBM to enhance its customer experience by providing nearly 10,000 beauty consultants in Japan with mobile apps designed to aid new customer services, customer-centric product improvements and social innovations.
China is already the second largest online retail market in the world, and the fastest growing. There, the details lie in creating more active events, promotions and digital marketing strategies, especially through social media platforms like WeChat.
A probe by China's authorities into the direct seller Nu Skin’s business practices in the country could result in the possibility of fines or sanctions, the company has confirmed, but analysts believe the business will pull through.
After two major brands announced they were pulling out of the China to reduce costs this month, Cosmetics Design looks at what's happening in this once ‘lucrative’ market and if it’s likely to have a knock-on effect for the rest of the cosmetics industry...
The South Korean cosmetics packaging maker is continuing to bode well on the Asian markets, growing from $20 million in sales in 2002 to $150 million ten years on, a run it attributes to its key strategy of financially committing to innovation.
Japanese cosmetics brand Shiseido has said that if consumer demand and the appropriate retail channels exist, it will continue to expand into new markets as part of its aim to become ‘a global player representing Asia with its origins in Japan’.
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
Leading Japanese and global cosmetics player Shiseido has pulled
back into profit following improved sales and reduced labour costs,
but it is predicting that sales growth will slip in the coming year
as a result of competition.
International consumer goods maker Sara Lee has confirmed that it
is selling its direct sales cosmetics business to Tupperware for
$577 million. The move forms part of the company's bid to redefine
its over-stretched product...
The China government has revealed details of new licensing laws for
direct selling - legislation that is expected to herald a huge
surge business for players such as Avon and Orilfame, reports
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...
Avon Products, the sixth largest global beauty company, reported
excellent sales growth in the second quarter, boosted by the
surprisingly fast-growing emerging markets. Focusing on China and
Russia, the company says it will reinvest...
Avon Products is to closely follow developments in China this year
for a change in direct-selling legislation. Avon - the world's
largest direct seller of cosmetics to consumers - says it is ready
to resume direct-sales in the...