Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
French beauty major L’Oréal has finished co-developing paper-based cosmetic tubes with global packaging firm Albéa and launched the first eco-responsible variant under its La Roche-Posay brand.
French packaging major Albéa has completed the divestment of its dispensing systems, metal and Brazil businesses to US packaging firm Silgan, now refocusing on tubes, rigid cosmetic packaging and beauty solutions, its CEO says.
Bioplastics research and development efforts worldwide remain very immature, particularly in cosmetics where there have been very few patents filed, according to Clarivate Analytics.
Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.
Developing sustainable, luxurious beauty products that combine aesthetics and ethics is definitely possible and must be collectively led by prestige brands, says the packaging director of Chanel.
Bulldog Skincare certified its hero moisturiser brand carbon neutral in the UK last year, but the move is just part of its wider sustainability journey, says the head of new product development.
The Body Shop has spent two years building a solid supply chain with Plastics for Change in India to source Fair Trade recycled plastic and plans to integrate these materials across its global recycled plastics portfolio within three years.
British-based Indie Brand BYBI is on a mission to mainstream sustainable beauty and believes lots can be learned from fashion and kick-started through packaging.
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