Tiktok

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

25-Aug-2022 By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Beauty Broadcast Video Series

New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy

16-Aug-2022 By Amanda Lim

Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.

Vibe check: The pitfalls of allowing TikTok to dictate beauty product development

10-Aug-2022 By Amanda Lim

Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.

‘Where social commerce can really happen’: What the presence of TikTok Shop in SEA means for beauty and social commerce

01-Aug-2022 By Amanda Lim

The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.

The TikTok consumer: Indonesian Gen Zs using app to make cosmetics purchase decisions

22-Jun-2022 By Nurul Ain Razali

Indonesian consumers are increasingly using TikTok to make beauty purchasing decisions, providing significant business opportunities for digitally-savvy brands.

A perfect plan? Yatsen hinges bets on Douyin and offline retail to ‘ease sales decline’ of Perfect Diary

31-May-2022 By Amanda Lim

Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.

Lush closing several major global social media accounts – these platforms are the ‘antithesis’ of relaxation

23-Nov-2021 By Kacey Culliney

Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.

The rise of the ‘everyday’ beauty influencer – why authenticity is key

19-Aug-2021 By Kacey Culliney

Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.

#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush

26-Jul-2021 By Kacey Culliney

International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...

Beauty and the Influencer: ‘It’s definitely here to stay’ – expert

20-Jul-2021 By Kacey Culliney

The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.

‘Perfection is passé’: Creativity and joy are fuelling the TikTok #beauty surge

25-Jun-2021 By Kacey Culliney

The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.

L’Oréal joins TikTok UK commerce pilot – 'the next frontier' for beauty

17-Jun-2021 By Kacey Culliney

L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.

Beauty buzz: TikTok expands Shopify partnership in Europe to help brands boost social reach

02-Mar-2021 By Kacey Culliney

TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...

TikTok: ‘About a year ago, we weren’t really taken seriously in the beauty space’

09-Nov-2020 By Kacey Culliney

Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.