International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
About 20% of toothpaste tested in United Arab Emirates (UAE) were found to exceed the recommended fluoride concentration, while a further 24% had fluoride levels less than what was declared on their labels.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
Further consignments of tainted toothpaste have shown up in
Chicago, after authorities there said they had confiscated over
1,000 tubes of toothpaste, much of it thought to be illegal
counterfeit and gray market products.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.