Oral care brand Piuma Care is seeking opportunities to redefine the oral care landscape by combining science and design with its active bristle technology.
Toothpaste products in China will be regulated under a new set of measures starting from December 1, which a regulatory analyst says is a more rigorous approach that has raised entry thresholds and brought about various challenges for companies.
Toothpaste containing a combination of extra virgin olive oil (EVOO), xylitol, and betaine could improve the oral health of patients with gingivitis, say researchers in Spain.
International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Singapore-based oral care brand Pearlie White set to focus on expanding into Central Asia after recently obtaining halal certification for its products and manufacturing facility.
Irish indie brand Spotlight Oral Care is continuing to expand across Europe and the US and wants to focus future new product development on bridging the oral health and beauty gap.
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
Regulators in China are set to tighten oral care and toothpaste regulations after raising the alarm over products that make ‘anti-Helicobacter pylori’ claims.
About 20% of toothpaste tested in United Arab Emirates (UAE) were found to exceed the recommended fluoride concentration, while a further 24% had fluoride levels less than what was declared on their labels.
Japanese personal care company Lion has developed a foam toothpaste that will require less water to rinse off that will be used specifically on the International Space Station in 2022.
A dentist in Australia has developed environmentally friendly toothpaste tablets to meet the consumer desire for elevated oral care products that achieve dental care standards.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Personal care giant Colgate-Palmolive has developed three active oral care formulas that integrate a cannabinoid, namely cannabidiol (CBD), for antibacterial efficacy and anti-inflammatory action.
China’s National Medical Products Administration (NMPA) has published of nine permitted claims that can be used by toothpaste makers in a bid to curtail the use of medical-related messaging.
New Zealand-based oral care brand ukiwi is setting its sights on South East Asia, which it believes holds the most untapped potential for ‘new and innovative’ players.
Personal care major Colgate-Palmolive has released details of a clinical research programme underway that aims to validate the potential of oral care health products in slowing the spread of COVID-19.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
Australia’s supplement company Henry Blooms Health Products is expanding its oral probiotic range with the launch of a whitening toothpaste, an ultra-sensitive mouthwash and three kids’ toothpaste.
Here’s our Editor-in-Chief’s completely subjective and occasionally irrational take on three food, nutra and cosmetics stories that have caught his attention – not always for the right reasons…
Tainted toothpaste has turned up among the supplies of a luxury
provider of toiletries for international hotels, taking the Chinese
toothpaste scare beyond the gray market.
Mozambican authorities have seized counterfeit toothpaste that may
contain a potentially deadly ingredient used in anti-freeze,
further contributing to a fast-growing global scare.
China has recently announced a ban of diethylene glycol, the toxic
ingredient found in the widely banned toothpaste - representing one
of a number of moves attempting to reassure its export market.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.
A Japanese company is launching a palette of 31 different flavoured
toothpastes on the European market, following its successful launch
in both the US and Asia.
![Piuma Care is seeking opportunities to redefine the oral care landscape by combining science and design with its active bristle technology. [Piuma Care]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/07/italian-brand-with-active-bristle-tech-aims-to-change-perception-of-oral-care-in-asia/16959132-3-eng-GB/Italian-brand-with-active-bristle-tech-aims-to-change-perception-of-oral-care-in-Asia.jpg)
![Colgate-Palmolive has developed a translucent activated charcoal toothpaste - very different to the opaque and dark options currently on the market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection/16223548-1-eng-GB/Colgate-Palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection.jpg)
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
![Pearlie White set to focus on expanding into Central Asia after recently obtaining halal certification. [Pearlie White]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/12/pearlie-white-sets-sights-on-central-asia-after-obtaining-halal-certification/15821727-3-eng-GB/Pearlie-White-sets-sights-on-Central-Asia-after-obtaining-halal-certification.jpg)
![Spotlight Oral Care offers a range of oral care products and is best-known for its teeth whitening products [Image: Spotlight Oral Care Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/spotlight-oral-care-expansion-plans-in-europe-us-and-beauty-category/15707031-1-eng-GB/Spotlight-Oral-Care-expansion-plans-in-Europe-US-and-beauty-category.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![China regulators are working on new ‘Toothpaste Supervision and Management Measures’. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/china-regulator-set-to-crack-down-on-toothpaste-health-claims/13248511-1-eng-GB/China-regulator-set-to-crack-down-on-toothpaste-health-claims.jpg)
![Lion has developed a foam toothpaste that will require less water to rinse off. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/space-toothpaste-japan-s-lion-develops-easy-rinse-foam-toothpaste-for-astronauts/13064074-1-eng-GB/Space-toothpaste-Japan-s-Lion-develops-easy-rinse-foam-toothpaste-for-astronauts.jpg)
![Dr Robb’s ToothChews are an environmentally friendly alternative to toothpaste. [Dr Robb's]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/dr-robb-s-toothchews-dentist-develops-eco-friendly-toothpaste-tablets-that-meet-dental-care-standards/13071189-1-eng-GB/Dr-Robb-s-ToothChews-Dentist-develops-eco-friendly-toothpaste-tablets-that-meet-dental-care-standards.jpg)
![GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/25/glaxosmithkline-to-convert-toothpaste-tubes-to-fully-recyclable-including-sensodyne-aquafresh/12509134-1-eng-GB/GlaxoSmithKline-to-convert-toothpaste-tubes-to-fully-recyclable-including-Sensodyne-Aquafresh.jpg)
![ukiwi is setting its sights on South East Asia for its natural toothpaste. [ukiwi]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/under-tapped-sea-oral-care-segment-holds-most-potential-says-nz-s-ukiwi/12074502-1-eng-GB/Under-tapped-SEA-oral-care-segment-holds-most-potential-says-NZ-s-ukiwi.jpg)
![The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning can solve, says a software developer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/lipstick-inspector-makeup-premiumisation-trend-in-asia-boosts-need-for-ai-powered-quality-control/16941009-1-eng-GB/Lipstick-inspector-Makeup-premiumisation-trend-in-Asia-boosts-need-for-AI-powered-quality-control.jpg)
![Our biggest trends stories from the past year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-buzz-top-10-most-read-beauty-trend-stories-of-2023/16980459-1-eng-GB/Beauty-buzz-Top-10-most-read-beauty-trend-stories-of-2023.jpg)
![Exosomes derived from human fibroblasts, BJ-5ta (BJ-5ta Exo), have shown promise in protecting against ultraviolet B (UVB)-mediated photoaging remains. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/30/uvb-benefits-exosomes-derived-from-human-fibroblasts-protect-against-uvb-mediated-photoaging/16941234-1-eng-GB/UVB-benefits-Exosomes-derived-from-human-fibroblasts-protect-against-UVB-mediated-photoaging.jpg)
![Lucas Meyer Cosmetics has the potential to strengthen its position in Asia on the back of Clariant’s strong ‘footprint’ in the region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lucas-meyer-cosmetics-can-tap-clariant-s-strong-regional-presence-to-boost-asia-growth/16925754-1-eng-GB/Lucas-Meyer-Cosmetics-can-tap-Clariant-s-strong-regional-presence-to-boost-Asia-growth.jpg)
