Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
The post-COVID new normal taking shape before our eyes is drastically altering consumer sentiment and behaviour in enigmatic ways, but the primal need for healing and renewal will drive cosmetic beauty colour selection in the approaching years, according...
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
![The COVID-19 crisis will have a lasting impact on colour trends to come, with newfound appreciation for colours that reassure, balance and give consumers hope [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/30/wgsn-colour-trends-2023-predict-reassuring-blues-and-planet-friendly-pigments/12608818-1-eng-GB/WGSN-colour-trends-2023-predict-reassuring-blues-and-planet-friendly-pigments.jpg)
![[Pundi Produce]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indigenous-interest-first-nations-farmers-of-australia-turn-to-cosmetics-for-commercialisation-opportunities/15956903-1-eng-GB/Indigenous-interest-First-Nations-farmers-of-Australia-turn-to-cosmetics-for-commercialisation-opportunities.jpg)
