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As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Products that empower consumers to transition peacefully from day to night during pandemic living will see an uptick in the coming months - think sleep prep body care and soothing hair routines (Getty Images)

Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

'Twilight beauty' rituals to soar amid ‘major concern’ for wellness: WGSN

By Kacey Culliney

Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.

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