The decade old brand, known for its diverse range of hair color options, has just announced it will now be available in over 1,500 Walmart stores and online.
Soapbox recently released its latest collection of collagen-based bond-builder products online and in Walmart locations across the US, satisfying consumer demand for naturally formulated restorative hair care options.
Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.