As the beauty and personal care world explores how it can achieve circular beauty, consumers want to see zero waste and supply chain transparency made a reality in the burgeoning category they define as ‘clean’, say beauty experts.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
Food and agricultural side streams are extremely rich in components suitable for cosmetic applications, but a lack of extraction expertise, handling know-how and finance is holding back industry advances, say experts.