Water

SCS Formulate 2022 Coventry, UK

Water watch! Cold showers are here, industry must innovate – futurologist

15-Nov-2022 By Kacey Culliney

The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.

Beauty brands can ‘definitely galvanise’ rising consumer engagement in sustainability: WWF

08-Mar-2021 By Kacey Culliney

Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World...

L’Oréal unveils smart Water Saver hair care system at CES 2021: ‘Every drop of water is precious’, says exec

20-Jan-2021 By Kacey Culliney

International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.

Special Edition Newsletter: Water Reduction Formulation

New wave H2O: Tapping into fruits, vegetables and plants as alternative sources of water

03-Dec-2019 By Amanda Lim

As worries of freshwater supplies continue to mount, the cosmetics industry must challenge itself look to more unconventional sources of H2O, such as coconuts, birch tree water and seaweed, to reduce its freshwater footprint.

Special Edition Newsletter: Water Reduction Formulation

Bring Your Own Water: the rise of dry and reconstitutable beauty

03-Dec-2019 By Deanna Utroske

More personal care product formulas are coming to market that require the consumer to add water before (or during) application.

New nanoscience suspends oil in clay, expanding the possibilities for cosmetic and personal care emulsions

30-Nov-2016 By Deanna Utroske

Last week, the open access journal Scientific Reports published the latest work of physicist Jon Otto Fossum, and his findings “may lead to new emulsion or encapsulation technologies.”

Meeting consumer demands for ‘waterless’ products

10-Jun-2016 By Belinda Carli, director of The Institute of Personal Care Science

Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.