Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
German hair and beauty product producer Wella has this week
announced both the most profitable first quarter in the company's
history and the signing of a purchasing agreement with Procter
& Gamble, writes Louise Sheridan.
Wella, the German maker of hair-care and beauty products, has
forecast a 'year of challenges' for 2004 after the group reported a
significant drop in net profit. Recently acquired by Procter &
Gamble, the company was...