YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Cosmetics Design spoke with You Tube beauty blogger Tina Yong, to ask her about how influencers like her are helping to shape the cosmetics and personal care industry.
L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
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