Brick And Mortar

‘We should never underinvest’: Nykaa reinforcing offline business with 50 more store openings in 2023

23-Feb-2023 By Amanda Lim

Indian beauty retailer Nykaa is set to unveil 50 more physical stores this year to strengthen its brick-and-mortar network and secure long-term growth opportunities in the burgeoning domestic market.

Staying put: L’Oréal confirms that Maybelline will continue to have offline presence in China - CEO

10-Aug-2022 By Amanda Lim

French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.

Buying behaviours: Smaller basket sizes, but premium demand steady in post-pandemic beauty retail

09-Aug-2022 By Amanda Lim

More cautious spending behaviours among shoppers are resulting in smaller basket sizes among Asia’s beauty consumers, but the demand for premium products is staying strong.

‘A big opportunity’: Online beauty retailer Purplle aiming to launch 10 stores by Q4 as it expands offline

05-Jul-2022 By Amanda Lim

Indian online beauty retailer Purplle is gearing up to expand its business into physical retail this year, with aims to launch around 10 stores by the fourth quarter.

The masks are off: Olive Young reports make-up sales boom as Korea lifts social distancing measures

13-Jun-2022 By Amanda Lim

South Korean beauty retail major Olive Young says make-up is flying off the shelves after authorities lifted COVID-19 social distancing measures.

Offline acceleration: Earth Rhythm prioritising kiosk expansion to reach new consumers

06-Jun-2022 By Amanda Lim

India-based direct-to-consumer (DTC) beauty brand Earth Rhythm is set to expand its offline retail footprint, starting with plans to open 50 kiosks across India.

Mummy skin care brand Glow banking on post-COVID offline opportunities to raise brand awareness

01-Jun-2022 By Amanda Lim

A Singapore skin care brand targeted at mothers is counting on events, pop-ups, and offline retail opportunities to increase its brand awareness after being hampered by the COVID-19 pandemic.

A perfect plan? Yatsen hinges bets on Douyin and offline retail to ‘ease sales decline’ of Perfect Diary

31-May-2022 By Amanda Lim

Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.

Double the Plum: Offline expansion will help vegan beauty brand capture larger share of the Indian market

19-Dec-2021 By Amanda Lim

Vegan beauty brand Plum is aiming to at least double its reach in the next eight to nine months following the launch of its first standalone retail store.

Human connection: 100% of consumers eager to shop at brick-and-mortar stores again – A.S. Watson

14-Sep-2020 By Amanda Lim

People are craving the face-to-face interaction of shopping in-person despite the pandemic-induced growth of e-commerce, according to a new report by A.S. Watson

Bricks still matter: L’Occitane says physical store network remains ‘vital’ despite sluggish sales

28-Jul-2020 By Amanda Lim

L’Occitane Group believes the long-term success of its online and omnichannel initiatives still rely on the presence of brick-and-mortar stores, despite sales being hit during the COVID-19 pandemic.

Irreplaceable experiences? CEO of SUGAR Cosmetics affirms confidence in Indian’s offline retail market

06-Jul-2020 By Amanda Lim

The CEO of Indian brand SUGAR Cosmetics says the company will continue to invest in brick-and-mortar stores following the novel coronavirus (COVID-19) pandemic.

‘At a turning point’: China beauty brick-and-mortar stores will recover if retailers reinvent themselves

27-May-2020 By Amanda Lim

China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.