Beauty-from-within remains the number-one reason women and men take collagen supplements, according to a fresh five nation survey, and so science-backed claims substantiation will be key moving forward, says an expert.
The founders of a newly launched skin care brand 5 to 5 is expecting the clean beauty trend to decline in the coming years and be replaced by brands that are based on solid science.
Claims development must happen simultaneously with new product development to ensure beauty products stand up to scrutiny under EU law, says an expert cosmetic claims consultant.
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
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