Consumer Behavior

Revieve Consumer Engagement © Jonathan Kitchen Getty Images

Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

How cosmetics brands, big and small, appeal to consumers’ emotions

Special newsletter - Indie brands

How brands, big and small, are appealing to consumers’ emotions

By Natasha Spencer

Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.