Consumer Behavior

Halal over haute: Certification as key motivating factor for cosmetics purchases, not ingredients

14-Feb-2023 By Si Ying Thian

Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.

Superior products, data-driven claims and customer segmentation vital to turn R&D into sales success

13-Dec-2022 By Hui Ling Dang

Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.

Study

Natural cosmetics purchasing behavior is gender fluid, finds study

13-Oct-2022 By Lynda Searby

Men might be from Mars and women from Venus, but when it comes to natural cosmetics, it could be outdated to suggest that women shop differently than men.

Scroll, shop, scroll: Social commerce to hit $1.2 trillion by 2025, expand in beauty industry

04-Feb-2022 By Ravyn Cullor

As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.

Special Edition: Emotions and Wellbeing

Getting to the truth: Technology is the future of deep consumer insights, says Spark Emotions

12-May-2020 By Kacey Culliney

Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.

Study finds contamination rife in used cosmetics - industry can ‘improve advice’ and ‘make labelling clearer’, says lead scientist

09-Dec-2019 By Kacey Culliney

High levels of contamination found in used make-up indicates a need for industry to improve consumer communication on the use and upkeep of these products, a scientist says.

Artificial intelligence start-up Cherry Pick wants to flip beauty NPD on its head

27-Sep-2019 By Kacey Culliney

Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.