Sustainable programs and initiatives have become the cosmetics and personal beauty care product industry standard – but what are some of the most economically viable ways to implement these practices to best meet consumer demand? Our upcoming CosmeticsDesign...
In 2022, CosmeticsDesign-Asia introduced the How to win over… series of features that dived deep into the analysis of key markets, categories and consumer segments. Just in case you missed it, we’ve collated the whole series all in one place.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/01/11/icymi-every-single-how-to-win-over-feature-from-cosmeticsdesign-asia/16034183-1-eng-GB/ICYMI-Every-single-How-to-win-over-feature-from-CosmeticsDesign-Asia.jpg)
![An extensive network of brick-and-mortar stores will be crucial in attracting global brands to India. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-india/16757597-1-eng-GB/Nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-India.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/19/estee-lauder-l-oreal-on-trends-and-developments-in-india-s-beauty-market/16744742-1-eng-GB/Estee-Lauder-L-Oreal-on-trends-and-developments-in-India-s-beauty-market.jpg)
![Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences. [Dot & Key]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dot-key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts/16714823-1-eng-GB/Dot-Key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts.jpg)
![Sisley aims to grow “faster than the market” in Asia on the back of multiple opportunities across the region. [Sisley]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sisley-aims-to-outpace-asia-beauty-market-growth/16714769-1-eng-GB/Sisley-aims-to-outpace-Asia-beauty-market-growth.jpg)
