K-beauty brand Etude has launched a new eye shadow product that allows consumers to customise their own palette, tapping into personal colour and personality test trends that have taken South Korea by storm in recent times.
The company is spearheading expansion efforts on the backs of CES Innovation Award winning Authentic Color Master by Tonework technology and the launch of custom skin care brand Custom.me.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.