Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
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![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
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