Indian content-to-commerce conglomerate The Good Glamm Group is eyeing the acquisition of a men’s personal care brand, after snapping up more than 12 companies in the past two years ahead of a hoped-for public listing in 2024.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
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