KANEBO touts Douyin as ‘best platform’ to raise brand awareness, leverages packaging design to attract Chinese consumers 04-Dec-2023 By Hui Ling Dang Kao-owned prestige skin care brand KANEBO has seen its brand recognition in China blossom after entering Douyin’s e-commerce platform, and aims to ride the wave of growth with festive packaging targeted at Chinese consumers.
Is your brand ready for the Single’s Day sales? 10-Oct-2023 By Kirsty Doolan If you’re selling into China, here’s how to make the most of this annual shopping holiday, also known as 11:11…
‘Magic of Tmall’ not what it used to be: Coty’s Lancaster finds route to success in China with Douyin livestreaming 27-Jun-2023 By Amanda Lim Coty-owned Lancaster is capitalising on the immense popularity of Douyin and livestreaming, bypassing e-commerce major Tmall.