Asian consumer demand for products that offer visible results without compromising on safety is leading Evonik to focus on skin-identical ingredients, most notably with a new vegan collagen range.
Product performance, the end of ‘the era of the soft claim,’ mood boosters, and ‘transparency in sustainability', are just some of the most impactful ingredient formulation trends for the year ahead, says Univar Solutions' Tom Flatley.
Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
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