The company is spearheading expansion efforts on the backs of CES Innovation Award winning Authentic Color Master by Tonework technology and the launch of custom skin care brand Custom.me.
Korean cosmetics giant Amorepacific’s Laneige has recently accelerated its global expansion footsteps into the UK and Middle East, underscoring the shift in target markets of K-beauty brands.
K-beauty company Clio Cosmetics is priming itself for entry into the European, Middle Eastern and South American markets, following record-breaking sales on US e-commerce platforms.
Indie brand Solidu wants to deepen its retail presence across Europe and the US, but also innovate further into solid face care – a space its founder says still holds plenty of promise.
India-based cosmetics conglomerate The Good Glamm Group is set to make its first foray internationally into the Middle East in August, and has plans to tackle the South East Asian market next year.
Singapore-based beauty brand Kew Organics is set to establish an in-house laboratory to bring down rising costs as it gears up to chase new opportunities in the international market.
Active lip care brand Esho is continuing its rise in beauty with a flurry of new launches and retail partnerships on the horizon as its founder aims to bring lips to the forefront of personalised routines.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
India-based organic beauty brand Juicy Chemistry has its sights set on the US, Europe and domestic expansion, while at the same time exploring a raft of organic NPD opportunities after securing $6.3m in Series A funding.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Australia-based wellness company endota has expanded its network into Canada and New Zealand on the back of growing demand for green beauty and self-care.
Japanese skin care brand Meeth is poised to increase its presence in the international market on the back of consumer demand for high-performing, results-driven products.