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The pandemic has influenced more than half of its consumers to buy from brands that advocate social causes. GettyImages Come together: More consumers want to buy brands that support social causes during pandemic – iStyle New Zealand-based Ultrella is looking to expand locally and overseas with its natural demi-perspirant products or more widely known as natural deodorant ©Ultrella Facebook Go sweat: NZ’s Ultrella outlines local and overseas expansion plans with natural demi-perspirant range China’s demand for natural beauty and imported products are fuelling the appetite for Radha Beauty. ©Radha Beauty Flourishing in China: Radha Beauty taps into local demand for natural US beauty products Kao Corporation is launching a new range of shampoos intended for people with ‘mixed hair’. ©Kao Corp ‘Mixed’ hair woes: Kao identifies ‘new segment’ to rejuvenate Japanese hair care market Toppan Printing has developed an NFC-enabled label and platform to enable beauty brands to communicate with their consumers through the product itself. ©Toppan Printing Smart packaging: NFC tech transforms beauty products into interactive touchpoints Smood Natural Deodorants is observing more interest in zero-waste personal care products. ©Smood Taking on the roll-on: Singapore brand encourages consumers to embrace zero-waste lifestyle with packaging-free deodorants

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