The European Parliament and European Council have reached a provisional agreement on new rules to ban misleading marketing and provide clearer product information.
Australia’s eco-lifestyle brand Seed & Spout has developed zero-waste skin care range, WITHOUT, to challenge greenwashing and the belief that natural skin care is not efficacious.
The founder of green beauty brand Forest Rhapsody says greenwashing and ‘extreme’ marketing tactics have hurt brands like hers that are “trying to do the right thing”.