The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Finland-based fermented skin care brand Circulove has developed a range of products it says fit into the wider trend towards sustainable holistic living – a rising area of opportunity for beauty, its CEO says.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
Mibelle Biochemistry believes the scalp health trend is ‘here to stay’ and will become even more specialised, with the Swiss firm predicting that Asian consumers will continue to prioritise holistic health and wellness.
Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing