Kosé’s Singapore subsidiary believes the company’s global commitment to develop products and serve consumers regardless of gender, age, and ethnicity will be a boon for the diverse SEA region and countries such as Singapore.
Considering inclusivity in product development is a priority to satiate demands from diverse consumers in the Asia Pacific region, says L’Oréal head of research and innovation.
Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.
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Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
L’Oréal couture brand Valentino has launched its first makeup collection in Dubai and Seoul airports, laying the path for a strong return to beauty travel retail for the conglomerate, an executive says.
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
![Kosé inclusive beaity push will be a boon for the diverse SEA region. [Sekkisei]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/07/kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-sea-region/16196455-3-eng-GB/Kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-SEA-region.png)
![L'Oreal says considering inclusivity in product development is a priority. [L'Oreal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-inclusivity-a-strategic-priority-for-diverse-apac-region/16177424-1-eng-GB/L-Oreal-Inclusivity-a-strategic-priority-for-diverse-APAC-region.jpg)
![The collaborative campaign is being spearheaded by a new education program designed to help game creators reflect real-life diversity and avoid contributing to stereotypes and biases in design [Image: Unilever/Dove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/dove-launches-real-beauty-in-gaming-campaign-to-push-diversity-in-games-and-educate-game-creators/15879281-1-eng-GB/Dove-launches-Real-Beauty-in-Gaming-campaign-to-push-diversity-in-games-and-educate-game-creators.jpg)
![Balmain Beauty aims to offer a prestige 'beauty for all' experience, drawing inspiration from the spirit of the French fashion house brand [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/27/estee-lauder-balmain-beauty-2024-launch-after-license-agreement/15800223-1-eng-GB/Estee-Lauder-Balmain-Beauty-2024-launch-after-license-agreement.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![The Valentino Beauty makeup collection features a range of bold lipsticks and fun compacts designed to appeal to all genders, ages and cultures [Image: L'Oréal Travel Retail/Valentino]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/valentino-beauty-launches-inclusive-makeup-line-in-dubai-and-seoul-airports/12918733-1-eng-GB/Valentino-Beauty-launches-inclusive-makeup-line-in-Dubai-and-Seoul-airports.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
![Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel. [Christian Louboutin Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/puig-captures-younger-travellers-in-asia-with-livestreaming-pop-ups-exclusive-launches/16409069-1-eng-GB/Puig-captures-younger-travellers-in-Asia-with-livestreaming-pop-ups-exclusive-launches.jpg)
![Thyme, honey, aloe vera, curcumin, and St. John's wort hold potential in wound healing applications. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/thyme-curcumin-among-naturals-that-show-promise-for-wound-healing-review/16429148-1-eng-GB/Thyme-curcumin-among-naturals-that-show-promise-for-wound-healing-Review.jpg)
![Study involving over 6,000 subjects says sensitisation rate of propylene glycol was 'infrequent'. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/propylene-glycol-sensitisation-found-to-be-uncommon-australia-study/16401110-1-eng-GB/Propylene-glycol-sensitisation-found-to-be-uncommon-Australia-study.jpg)
![Yatsen expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/01/yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-ceo/16439813-1-eng-GB/Yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-CEO.jpg)
![Shiseido is set to move away from ‘extreme’ promotions during China’s mega shopping festivals. [NARS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/01/shiseido-will-turn-away-from-heavy-promotions-in-china-to-achieve-sustainable-sales-growth/16428986-1-eng-GB/Shiseido-will-turn-away-from-heavy-promotions-in-China-to-achieve-sustainable-sales-growth.jpg)
