Considering inclusivity in product development is a priority to satiate demands from diverse consumers in the Asia Pacific region, says L’Oréal head of research and innovation.
A neurocosmetics project exploring the connection between skin, mind, and mood, offers the cosmetics industry a novel approach to inclusivity, says its chief architect.
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
Malaysian cosmetics firm SimplySiti, fronted by songstress and Voice of Asia Dato’ Sri Siti Nurhaliza Tarudin, is gearing up for major rebranding this year.
Indian personal care brand Arata is aiming to fill what it believes is a huge gap for hair care products designed especially for curly hair types in its home market and in the wider Asian region.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Singapore brand Porcelain says it wants to play its role in beating toxic beauty standards and unrealistic ideals, with a revamped skin care range inspired by traditional Japanese pottery skills.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.