The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Cosmetics retailer @cosme and contract manufacturer Tokiwa have collaborated to launch a programme to help influencers develop their own colour cosmetic products at a more manageable scale and cost.
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
A Singapore-based beauty brand has credited its partnership with micro-influencers in helping it gain brand awareness online during the tough conditions of launching in the midst of a country-wide lockdown.
South Korean start-up Ice Creative is banking on its extensive network of Korea’s hottest influencers to create hit beauty products that resonate with consumers.