Kao Corp

Well-informed consumers willing to pay for products with potent and multifunctional ingredients – KERASILK

01-Aug-2023 By Hui Ling Dang

Hair care consumers are more likely to pay more for products that feature potent and multifunctional ingredients, which have proven to be effective, says KERASILK.

Guards up: Kao Corp to expand launch of novel mosquito repellent to Indonesia in 2023

06-Jul-2022 By Amanda Lim

Japanese consumer good giant Kao Corporation will launch its new mosquito repellent in Indonesia next year after recently embarking on an official launch in Thailand.

Kao launches waterless dry shampoo sheet first developed for use in space

13-Apr-2022 By Amanda Lim

Japanese personal care major Kao Corporation has launched a pair of dry shampoos under hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in space.

Brand story: Kao, Watsons and Kosé feature in our latest big brand update

24-Mar-2022 By Amanda Lim

We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Kao, Watson and Kosé and more.

Shiseido, Kao and Lion show solidarity with Ukraine amid intensifying conflict with Russia

22-Mar-2022 By Amanda Lim

A trio of Japanese cosmetics companies – Shiseido, Kao and Lion – have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks on the country.

End of the line: Kao to discontinue or divest another 13 of its beauty brands by 2024 as pandemic impact persists

15-Feb-2022 By Amanda Lim

Kao is mulling over the decision to discontinue or divest another 13 of its beauty brands by 2024 to focus on its core G11 and R8 products, amid warnings that the impact of the pandemic will continue to be felt across the 12 months.

Surface defence: Kao study finds that skin pH and temperature affect hand barrier antibacterial function

12-Jan-2022 By Amanda Lim

New research published by Kao Corporation has demonstrated that skin pH and temperature can affect the antimicrobial activity on the surface of the hands.

Sun and surf: Kao to relaunch sun care brand Allie with ‘ocean safety’ focus in 2022

21-Dec-2021 By Amanda Lim

Kao Corporation is relaunching its sun care brand, Allie, with a series of new ‘ocean safe’ products that align with recent sunscreen regulations implemented to preserve the marine ecosystem.

Brand story: The recent APAC developments from the biggest names in beauty

30-Nov-2021 By Amanda Lim

We round up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Estée Lauder, LG Household & Health Care, Hindustan Unilever and more.

Out of this world! Kao’s space shampoo will start much needed ‘water-smart’ conversations

29-Nov-2021 By Amanda Lim

Kao Corporation is preparing to send a waterless shampoo sheet to the International Space Station in 2022, a move that is being predicted will give waterless beauty the exposure it needs to shift long-held water habits.

Make or break: Kao hopes new Essential range will save hair care business from stagnation – CEO

16-Aug-2021 By Amanda Lim

Japanese personal care conglomerate Kao Corporation has announced a new hair care range under the Essential banner, which it believes will help revive its hair care business.

Virtual value: Kao expands digital tester offerings for KATE under competitiveness push

11-Aug-2021 By Amanda Lim

Japanese multinational Kao Corporation has been expanding its digital tester capabilities as part of its K25 goals to enhance the competitiveness of its cosmetics business with digital offerings.

Financial focus: Shiseido, Kao, L’Occitane and more feature in our latest beauty business and finance update

16-Jun-2021 By Amanda Lim

In this round-up of financial results, M&As and funding drives in the cosmetics industry, we highlight the first-quarter results from Shiseido, Kao Corp, L’Occitane and more.

Online opportunity: Kao aiming to strengthen ‘super prestige brand’ SENSAI in key markets

04-May-2021 By Amanda Lim

Kao Corporation is working to reinforce the online presence of its high-end beauty brand SENSAI in key markets such as Japan, China and Europe, in order to strengthen its position in the prestige skin care market.

Critical state: Kao must make ‘bold upfront investments’ in digital to secure growth of cosmetics division – CEO

23-Feb-2021 By Amanda Lim

Japanese personal care major Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit which has been severely affected by the COVID-19 pandemic.

L’Oréal, Kao Corporation and flurry of beauty suppliers secure 'Triple A’ CDP rating in 2020

08-Dec-2020 By Kacey Culliney

International beauty major L’Oréal, Asia-Pacific personal care giant Kao Corporation and four industry suppliers have been awarded a triple ‘A’ status for sustainable efforts across climate change, forests and water security this year, securing six of...

Beauty counselling: Kao pilots skin analysis service based on its non-invasive RNA monitoring tech

02-Dec-2020 By Amanda Lim

Kao Corporation has piloted a beauty counselling service in Japan based on the ribonucleic acid (RNA) monitoring technology it developed last year.

Second skin: Kao study shows fine fibre tech ability to enhance make-up pigmentation coverage

26-Nov-2020 By Amanda Lim

Kao Corporation has conducted new research into fine fibre technology and its ability to tackle the ‘serious’ consumer concern for pigmentation spot coverage.

Circular society: Kao to further research into marine plastic recycling through agreement with Wakayama City

11-Nov-2020 By Amanda Lim

Kao Corporation has entered a cooperation agreement with Wakayama City to promote the UN Sustainable Development Goals (SDGs) and research into the processing and recycling of marine plastic.

Targeted application: Kao extends Biomimesis fine-fibre tech range with new eye and lip sponge applicator

17-Aug-2020 By Amanda Lim

Japanese personal care major Kao Corporation is launching a dedicated applicator to expand usage options and allow consumers to apply its fine-fibre formula to delicate eye and lip areas.

Persistent threat: Kao expecting recovery from COVID-19 impact to be ‘extremely slow’

05-Aug-2020 By Amanda Lim

Japanese personal care giant Kao has revised its full-year outlook following its announcement of the losses incurred in the first half of the year.

‘No signs of subsiding’: Kao 1H operating profit dips 13.8% as cosmetics sales tumble due to COVID-19

30-Jul-2020 By Amanda Lim

Japanese company Kao Corporation has reported a 13.8% decline in operating profit as net sales decreased across personal care for the first half of 2020 due to the novel coronavirus (COVID-19) pandemic.

Reduce and reuse: Kao launches two new eco-friendly initiatives to reduce plastic waste

14-Apr-2020 By Amanda Lim

The Kao Corporation has announced plans to accelerate expansion of its environmentally friendly Smart Holders and eliminate its use of plastic stickers on products as part of its goals to reduce plastic waste.

Global winner? Curél launches new flagship product to accelerate brand’s growth overseas

26-Mar-2020 By Amanda Lim

Derma cosmetics brand Curél is set to unveil a new flagship product in April 2020 to accelerate the brand’s growth in the domestic and global marketplace.

e’quipe to strengthen global business with launch of active wellness beauty brand

16-Dec-2019 By Amanda Lim

Cosmetic firm e’quipe Ltd. has announced the launch of athletia, a skin care and lifestyle brand that taps into the rising active beauty and wellness trends in the market.