Kose

Major homerun: Decorté sales and new customer numbers boosted ‘significantly’ by baseball star Ohtani

07-Jun-2023 By Amanda Lim

Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador.

Staying power: Kosé-owned brand Visée develops new formulation for ‘long-lasting’ lipstick range

29-Mar-2023 By Hui Ling Dang

Japanese cosmetics brand Visée is launching a range of lipsticks specially formulated to elevate colour- and gloss-retaining effects, in a bid to satisfy what it claims are unfulfilled consumer needs for products with strong staying power.

Brand story: APAC updates from Kosé, Shiseido and L’Oréal and more big beauty brands

07-Mar-2023 By Amanda Lim

We round up our most-read stories on the big-name beauty brands, featuring news updates from Kosé, Shiseido and L’Oréal and more.

All together now: Kosé highlights importance of inclusive beauty developments in diverse SEA region

07-Mar-2023 By Amanda Lim

Kosé’s Singapore subsidiary believes the company’s global commitment to develop products and serve consumers regardless of gender, age, and ethnicity will be a boon for the diverse SEA region and countries such as Singapore.

Mixed realities: Kosé’s makeup simulator reproduces ‘ultra-realistic’ colours and textures that ‘AR cannot achieve’

15-Feb-2023 By Amanda Lim

Kosé Corporation has developed a makeup simulation system that replicates the colour and texture of makeup on the skin in a more realistic way that augmented reality (AR) cannot, the firm claims.

A new addition: Decorté extends flagship Liposome range with new eye serum to strengthen brand

14-Feb-2023 By Amanda Lim

Decorté Cosmetics is set to extend its bestselling Liposome skin care range with a new eye serum to reinforce its presence in the high-end beauty market.

Brand story: APAC updates from Sephora, Shiseido, J&J and more

07-Oct-2022 By Amanda Lim

We round up our most-read stories on the big-name beauty brands in the region, featuring news updates from Sephora, Shiseido, J&J and more.

Brand story: Kao, Watsons and Kosé feature in our latest big brand update

24-Mar-2022 By Amanda Lim

We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Kao, Watson and Kosé and more.

Serenity and sanctuary: Kosé seeks to strengthen Decorté brand with Aman Group partnership

24-Nov-2021 By Amanda Lim

Kosé Corporation has entered a partnership with spa group Aman Group to showcase Decorté in a series of exclusive facial and body treatments as it strives to turn the brand into a global prestige beauty powerhouse.

Reinforcing recovery: Kosé outlines plans to maintain Tarte sales recovery from COVID-19 pandemic

08-Nov-2021 By Amanda Lim

Japanese cosmetics firm Kosé Corp is expecting the performance of Tarte Cosmetics to be “better than expected” this year and has plotted strategies to maintain the brand’s post-pandemic recovery.

Strengthening Decorté: Kosé Corp aims to revitalise brand with new serum and online initiatives

18-Aug-2021 By Amanda Lim

Japanese cosmetics firm Kosé Corporation is working to rejuvenate the Decorté brand with a new product launch and e-commerce platform to capitalise on the global luxury beauty demand.

Fasio’s facelift: Kosé rebrands mass make-up brand to meet emerging ‘multifaceted needs’ of younger consumers

05-May-2021 By Amanda Lim

Japanese cosmetics company Kosé Corporation has relaunched its mass make-up brand Fasio to meet the new needs of consumers that have accelerated as a result of the COVID-19 pandemic.

Coronavirus round-up: How the outbreak of COVID-19 has affected the APAC personal care industry

17-Feb-2020 By Amanda Lim

Our round-up of how the APAC cosmetics industry has been impacted by fall out of the Novel Coronavirus (COVID-19) outbreak, featuring Shiseido, Estée Lauder, Kosé Corporation and PCHi2020

Coronavirus woes: Kosé slashes profit forecasts as it braces for the impact of the epidemic

10-Feb-2020 By Amanda Lim

Japanese cosmetics firm Kosé Corp has decreased its sales and earnings outlook in the wake of the China coronavirus outbreak.