Kosé Corporation has entered a partnership with spa group Aman Group to showcase Decorté in a series of exclusive facial and body treatments as it strives to turn the brand into a global prestige beauty powerhouse.
Japanese cosmetics firm Kosé Corp is expecting the performance of Tarte Cosmetics to be “better than expected” this year and has plotted strategies to maintain the brand’s post-pandemic recovery.
Japanese cosmetics firm Kosé Corporation is working to rejuvenate the Decorté brand with a new product launch and e-commerce platform to capitalise on the global luxury beauty demand.
Japanese cosmetics company Kosé Corporation has relaunched its mass make-up brand Fasio to meet the new needs of consumers that have accelerated as a result of the COVID-19 pandemic.
Our round-up of how the APAC cosmetics industry has been impacted by fall out of the Novel Coronavirus (COVID-19) outbreak, featuring Shiseido, Estée Lauder, Kosé Corporation and PCHi2020
![Latest news updates from Kao, Watson and Kosé and more. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/03/24/kao-watsons-and-kose-feature-in-our-latest-big-brand-update/15267229-1-eng-GB/Kao-Watsons-and-Kose-feature-in-our-latest-big-brand-update.jpg)
![Kosé partners Aman Group to strengthen Decorté global presence. [Kosé / Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-partners-aman-group-to-strengthen-decorte-global-presence/13027110-1-eng-GB/Kose-partners-Aman-Group-to-strengthen-Decorte-global-presence.jpg)
![Kosé Corp is expecting the performance of Tarte Cosmetics to be “better than expected” this year. [Tarte Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-outlines-plans-to-maintain-tarte-sales-recovery-from-covid-19-pandemic/12979729-1-eng-GB/Kose-outlines-plans-to-maintain-Tarte-sales-recovery-from-COVID-19-pandemic.jpg)
![Kosé is working to rejuvenate the Decorté brand. [Kosé / Decorté ]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-corp-aims-to-revitalise-decorte-with-new-serum-and-online-initiatives/12733706-1-eng-GB/Kose-Corp-aims-to-revitalise-Decorte-with-new-serum-and-online-initiatives.jpg)
![Kosé has relaunched its mass make-up brand Fasio to meet new needs. [Kosé Corporation]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-rebrands-fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers/12411039-1-eng-GB/Kose-rebrands-Fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers.jpg)
![Renovatio Bioscience believes skin care innovation is moving towards the development of therapeutic treatments. [Renovatio Bioscience]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/03/renovatio-focusing-r-d-towards-therapeutic-skin-care/15327996-1-eng-GB/Renovatio-focusing-R-D-towards-therapeutic-skin-care.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025/15371493-1-eng-GB/Why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025.jpg)
![Singapore beauty brands are optimistic about the gradual return of face-to-face events. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth/15371001-1-eng-GB/Singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth.jpg)
![Porcelain has launched Ukyo Beauty, its first make-up line. [Porcelain / Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ukyo-beauty-porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care/15371055-1-eng-GB/Ukyo-Beauty-Porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care.jpg)
![Shopee has inked a deal with KOSME to facilitate the entry of Korean products to Poland. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shopee-korea-scores-3m-government-project-to-bring-k-beauty-to-poland/15371109-1-eng-GB/Shopee-Korea-scores-3m-government-project-to-bring-K-beauty-to-Poland.jpg)
