Japanese cosmetic companies Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water from Fukushima.
Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador.
Japanese cosmetics brand Visée is launching a range of lipsticks specially formulated to elevate colour- and gloss-retaining effects, in a bid to satisfy what it claims are unfulfilled consumer needs for products with strong staying power.
Kosé’s Singapore subsidiary believes the company’s global commitment to develop products and serve consumers regardless of gender, age, and ethnicity will be a boon for the diverse SEA region and countries such as Singapore.
Kosé Corporation has developed a makeup simulation system that replicates the colour and texture of makeup on the skin in a more realistic way that augmented reality (AR) cannot, the firm claims.
Decorté Cosmetics is set to extend its bestselling Liposome skin care range with a new eye serum to reinforce its presence in the high-end beauty market.
Kosé Corporation has entered a partnership with spa group Aman Group to showcase Decorté in a series of exclusive facial and body treatments as it strives to turn the brand into a global prestige beauty powerhouse.
Japanese cosmetics firm Kosé Corp is expecting the performance of Tarte Cosmetics to be “better than expected” this year and has plotted strategies to maintain the brand’s post-pandemic recovery.
Japanese cosmetics firm Kosé Corporation is working to rejuvenate the Decorté brand with a new product launch and e-commerce platform to capitalise on the global luxury beauty demand.
Japanese cosmetics company Kosé Corporation has relaunched its mass make-up brand Fasio to meet the new needs of consumers that have accelerated as a result of the COVID-19 pandemic.
Our round-up of how the APAC cosmetics industry has been impacted by fall out of the Novel Coronavirus (COVID-19) outbreak, featuring Shiseido, Estée Lauder, Kosé Corporation and PCHi2020
![Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/27/j-beauty-firms-feel-sales-impact-in-china-over-nuclear-wastewater-release/16959015-1-eng-GB/J-beauty-firms-feel-sales-impact-in-China-over-nuclear-wastewater-release.jpg)
![Kosé has obtained approval from Japan’s health ministry to use its new whitening active ingredient. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/kose-receives-approval-for-new-skin-whitening-active-derived-from-liquorice/16854906-1-eng-GB/Kose-receives-approval-for-new-skin-whitening-active-derived-from-liquorice.jpg)
![Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-ohtani/16429040-1-eng-GB/Decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-Ohtani.jpg)
![The most-read stories on the big-name beauty brands. [Hourglass]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-shiseido-and-l-oreal-and-more-big-brand-updates/16196401-1-eng-GB/Kose-Shiseido-and-L-Oreal-and-more-big-brand-updates.jpg)
![Kosé inclusive beaity push will be a boon for the diverse SEA region. [Sekkisei]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/07/kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-sea-region/16196455-3-eng-GB/Kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-SEA-region.png)
![Mixed Reality Makeup (MR Makeup) Colour Machine employs the use of high-speed projection mapping technology. [Kosé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-s-makeup-simulator-reproduces-ultra-realistic-colours-and-textures-that-ar-cannot-achieve/16141394-1-eng-GB/Kose-s-makeup-simulator-reproduces-ultra-realistic-colours-and-textures-that-AR-cannot-achieve.jpg)
![Decorté Cosmetics to extend Liposome range with a new eye serum. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/decorte-extends-flagship-liposome-range-with-new-eye-serum-to-strengthen-brand/16119320-1-eng-GB/Decorte-extends-flagship-Liposome-range-with-new-eye-serum-to-strengthen-brand.jpg)
![Stories on the big-name beauty brands in the region. [Sephora]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-apac-updates-from-sephora-shiseido-j-j-and-more/15830511-1-eng-GB/Brand-story-APAC-updates-from-Sephora-Shiseido-J-J-and-more.jpg)
![Latest news updates from Kao, Watson and Kosé and more. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/03/24/kao-watsons-and-kose-feature-in-our-latest-big-brand-update/15267229-1-eng-GB/Kao-Watsons-and-Kose-feature-in-our-latest-big-brand-update.jpg)
![Kosé partners Aman Group to strengthen Decorté global presence. [Kosé / Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-partners-aman-group-to-strengthen-decorte-global-presence/13027110-1-eng-GB/Kose-partners-Aman-Group-to-strengthen-Decorte-global-presence.jpg)
![Kosé Corp is expecting the performance of Tarte Cosmetics to be “better than expected” this year. [Tarte Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-outlines-plans-to-maintain-tarte-sales-recovery-from-covid-19-pandemic/12979729-1-eng-GB/Kose-outlines-plans-to-maintain-Tarte-sales-recovery-from-COVID-19-pandemic.jpg)
![Kosé is working to rejuvenate the Decorté brand. [Kosé / Decorté ]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-corp-aims-to-revitalise-decorte-with-new-serum-and-online-initiatives/12733706-1-eng-GB/Kose-Corp-aims-to-revitalise-Decorte-with-new-serum-and-online-initiatives.jpg)
![Kosé has relaunched its mass make-up brand Fasio to meet new needs. [Kosé Corporation]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-rebrands-fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers/12411039-1-eng-GB/Kose-rebrands-Fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers.jpg)
![Our biggest trends stories from the past year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-buzz-top-10-most-read-beauty-trend-stories-of-2023/16980459-1-eng-GB/Beauty-buzz-Top-10-most-read-beauty-trend-stories-of-2023.jpg)
![Exosomes derived from human fibroblasts, BJ-5ta (BJ-5ta Exo), have shown promise in protecting against ultraviolet B (UVB)-mediated photoaging remains. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/uvb-benefits-exosomes-derived-from-human-fibroblasts-protect-against-uvb-mediated-photoaging/16941234-1-eng-GB/UVB-benefits-Exosomes-derived-from-human-fibroblasts-protect-against-UVB-mediated-photoaging.jpg)
![Lucas Meyer Cosmetics has the potential to strengthen its position in Asia on the back of Clariant’s strong ‘footprint’ in the region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lucas-meyer-cosmetics-can-tap-clariant-s-strong-regional-presence-to-boost-asia-growth/16925754-1-eng-GB/Lucas-Meyer-Cosmetics-can-tap-Clariant-s-strong-regional-presence-to-boost-Asia-growth.jpg)
![Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/27/j-beauty-firms-feel-sales-impact-in-china-over-nuclear-wastewater-release/16959015-1-eng-GB/J-beauty-firms-feel-sales-impact-in-China-over-nuclear-wastewater-release.jpg)
