Men's Beauty

For the everyman: Re:erth develops ‘baby step’ serum to lower hurdles for male skin care consumers

24-May-2023 By Amanda Lim

Singapore-based skin care brand Re:erth has debuted a new serum targeted at men which CEO Shinji Yamasaki believes lowers the barrier for them to start taking care of their skin.

Shakeup Cosmetics reflects on bumper Boots deal: 'We want to build an end-to-end spectrum for guys'

12-May-2023 By Kirsty Doolan

Shakeup Cosmetics has revealed its major expansion hopes after launching in 170 Boots brick-and-mortar stores with its hybrid skincare-colour cosmetics range.

India’s Lotus Herbals expands its men's skin care portfolio, focusing on 'target-based remedial products'

14-Mar-2023 By Si Ying Thian

Indian beauty firm Lotus Herbals is expanding its men’s facial products range with a focus on ‘target-based remedial products’ and has in its pipeline to tap on trends around personalised beauty enabled by technology.

Runaway success: Suntory-owned Varon triples sales target to $6.14m after smashing initial goals

07-Nov-2022 By Amanda Lim

A men’s skin care brand developed by Suntory Wellness for middle-aged men has tripled its sales target after achieving its initial number in the first five months.

Numero Uno: Japanese brand launches its first sheet mask ‘designed exclusively’ for men

27-Sep-2022 By Amanda Lim

Japanese male cosmetics brand Uno has launched a sheet mask that has been developed according to the skin needs, concerns, and facial size of men.

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

22-Aug-2022 By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

‘No signs of slowing down’: HIZ Body sees revenue double monthly for men’s skin care

06-Jul-2022 By Amanda Lim

Newly launched Australia-based men’s skin care brand HIZ Body says revenue has doubled month on month since March and plans to expand into new markets to capitalise on the growing demand for men’s skin care.

‘It’s on everyone’s radar’: Shakeup Cosmetics launches in Australia with leading beauty retailers

27-Jun-2022 By Amanda Lim

UK-based men’s cosmetics brand Shakeup Cosmetics has made its debut down under with Aussie department store Myers as well as online beauty retailers Lookfantastic and Adore Beauty.

‘Half a step ahead’: FIVEISM x THREE outlines post-COVID market expansion plans to tap into growing men’s beauty market

17-Jun-2022 By Amanda Lim

Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.

New opportunities: Orbis aiming to strengthen skin care by tapping into acne and men’s care

05-Apr-2022 By Amanda Lim

Japanese skin care brand Orbis is aiming to tap into interest in skin care by expanding into emerging skin care segments such as acne care and men’s skin care after its disappointing 2021 results.

Something to crow about: Shiseido research shows men form crow’s feet wrinkles more than 10 years earlier than women

08-Dec-2021 By Amanda Lim

A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.

Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI

02-Dec-2021 By Kacey Culliney

Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.

Ticking all the boxes: Shakeup Cosmetics expands into skincare with intuitive multitasking launches

28-Oct-2021 By Amanda Lim

Shakeup Cosmetics has expanded its line-up with two new skin care offerings that were developed to meet the needs and concerns of the busy modern male.

Strength in skin care: China’s media crackdown on ‘sissy idols’ unlikely to have large effect on robust men’s category

22-Sep-2021 By Amanda Lim

Awareness on the importance of skin care among men is likely to protect the male beauty category from the recent media crackdown China has mandated against those who do not fit into the masculine stereotype.