Japanese skin care brand RÉALI de GELÉE RICH is aiming to resolve the common concerns of male office workers, after its survey found that less than 10% of respondents use a face wash that meets their needs.
Amassing a wide range of SKUs that provide targeted skin care for anti-ageing, acne, pigmentation and sun protection are vital for brands to make a bang in India’s increasingly discerning market, claims a home-grown CEO.
Indian males are becoming more willing to invest in skin care products, with the sector tipped for double-digit growth over the next four years, claims a former Coca-Cola and Mondelez exec who co-founded male grooming brand Braavoking.
India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
MANSCAPED is aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia but says it will first take time to understand the nuances of the different markets from its Singaporean foothold.
On this episode of Indie Pioneers, we’re chatting with Jake Xu, the co-founder of male beauty brand Shakeup Cosmetics about the intricacies of the men’s cosmetics category, and how it has been influenced in recent years by social media, pop culture and...
Once geared around mass-market personal hygiene products, the Asia Pacific men’s grooming category has undergone drastic shifts with the advent of social media, changing lifestyles and the democratisation of cosmetics.