Men's Skin Care

Japan’s RÉALI de GELÉE RICH addresses gap in men’s skin care with dual-function cleanser and easy-to-follow regime

26-Jun-2023 By Hui Ling Dang

Japanese skin care brand RÉALI de GELÉE RICH is aiming to resolve the common concerns of male office workers, after its survey found that less than 10% of respondents use a face wash that meets their needs.

Anti-fatigue focus: HK's Cary launches multifunctional skin care targeting Asian males

21-Jun-2023 By Si Ying Thian

Hong Kong skin care brand Cary believes it has found a significant market gap for tinted skin care products for male consumers.

Helping men enjoy makeup: Kao seeks to make category as enjoyable as hair care or fashion

23-Jan-2023 By Hui Ling Dang

Japan's Kao says the younger generation is behind the boom in male makeup sales, with the firm aiming to make the category as ‘enjoyable as hair care and fashion’.

Strength in skin care: China’s media crackdown on ‘sissy idols’ unlikely to have large effect on robust men’s category

22-Sep-2021 By Amanda Lim

Awareness on the importance of skin care among men is likely to protect the male beauty category from the recent media crackdown China has mandated against those who do not fit into the masculine stereotype.

Special Edition: Advances in sun protection - skin science and ingredients innovation

Military precision: Danish startup launches ‘extreme condition’ sunscreen brand

12-Mar-2021 By Kacey Culliney

Danish startup Operators Skincare has developed a line of sun care products to withstand extreme conditions and highly active lifestyles experienced by military personnel and cater to needs in outdoor adventure sports.

Men’s beauty habits: Age a key differentiator in cosmetic use among Japanese men - survey

10-Mar-2021 By Amanda Lim

Age appears to be a key differentiator for the use of cosmetics among Japanese men, with colour products finding favour with those in their 20s or below, while eye creams are looking strong for those in their 30s, according to a new survey.