The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
What matters to beauty consumers when it comes to a healthy lifestyle? This is the question we are asking in this article by exploring how the cosmetics sector can offer support to prevent and overcome various lifestyle stressors.
![Industry is going to have to turn showering on its head with new ways of washing, smart product concepts and more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/15/beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-hint-futurology-founder/15944933-11-eng-GB/Beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-Hint-Futurology-founder.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Sol de Janeiro is setting its sights on Asia Pacific’s thriving travel retail space to capture millennial and Gen Z travellers. [Sol de Janeiro]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sol-de-janeiro-targets-millennial-gen-z-travellers-with-apac-travel-retail-debut/16897755-1-eng-GB/Sol-de-Janeiro-targets-millennial-Gen-Z-travellers-with-APAC-travel-retail-debut.jpg)
![LG H&H has outlined plans to enhance its luxury and premium brands after yet another disappointing quarter. [LH H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-outlines-new-strategies-for-five-brands-across-luxury-premium-segments-amid-disappointing-results/16925700-1-eng-GB/LG-H-H-outlines-new-strategies-for-five-brands-across-luxury-premium-segments-amid-disappointing-results.jpg)
![Emma Lewisham has developed what it claims to be the world-first acne serum with a live probiotic derived from human skin. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/15/emma-lewisham-utilises-live-skin-probiotic-to-develop-acne-serum-without-compromises/16876899-1-eng-GB/Emma-Lewisham-utilises-live-skin-probiotic-to-develop-acne-serum-without-compromises.jpg)
