Niche Brands

Niche spotlight: Maison de L'Asie, Flower Knows, Matiere Premiere and more in our small brand update

17-Jul-2024 By Amanda Lim

We round up our most-read stories on the tiny but mighty beauty brands making waves in the industry, featuring Maison de L'Asie, Flower Knows, Matiere Premiere and more.

Premiumisation trend: Can luxury niche beauty brands crack brick-and-mortar retail Vietnam?

03-Jul-2024 By Amanda Lim

Luxury niche beauty brands have significant potential in physical retail in Vietnam as incomes steadily rise, and despite the strength of e-commerce.

A new chapter: Oo La Lab aims to build Singapore flagship into ‘fragrance destination’

02-Jul-2024 By Amanda Lim

Singapore craft fragrance lab Oo La Lab has launched its first Singapore flagship and a new artisanal collection celebrating the human relationship with our sense of smell.

Niche spotlight: Mixsoon, Evereden, Krave Beauty and more in our small brand update

28-May-2024 By Amanda Lim

We round up our most-read stories on the tiny but mighty beauty brands making waves in the industry, featuring Mixsoon, Evereden, Krave Beauty and more.

‘Expect to see more of us’: escentials gears up to meet soaring demand for luxury niche beauty across Asia

29-Sep-2023 By Amanda Lim

LUXASIA-owned retailer escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India tap into the niche beauty trend.

Securing the niche: Shinsegae inks exclusive distribution deal with two more luxury fragrance brands

14-Jun-2023 By Amanda Lim

South Korean retail group Shinsegae International has secured exclusive distribution contracts for luxury fragrance brands Heeley and Culti Milano as it seeks to strengthen its position in the rapidly growing category.

‘The perfume effect’: Luxury niche fragrances buck recession trend in Korea – Shinsegae

01-Mar-2023 By Amanda Lim

Shinsegae International has observed that economic fears are not deterring consumers from purchasing luxury niche fragrances, believing they have replaced lipstick as the new recession-proof commodity.

From Asia to the world: Why the next wave of niche fine fragrance brands will come from Asia

06-May-2021 By Amanda Lim

The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.

Niche fragrances: Cult brands are ‘redesigning the reality’ of APAC market – Symrise

25-May-2020 By Amanda Lim

Fragrance companies should look to glean insights from niche outfits in order to find success in Asian markets as consumers increasingly shift their attention away from conventional big brands.