Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Retail major Walgreens Boots Alliance has unveiled a series of UK high street investments in recent months, but focus and investment must now be directed towards e-commerce if the retailer wants to remain competitive, says an expert.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.