Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, where we explore the rise of mega sales, social commerce and more.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
Personal care major Beiersdorf will acquire a stake in German-based skin diagnosis startup dermanostic as part of its wider digitalisation strategy, particularly for its derma brand Eucerin.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Retail major Walgreens Boots Alliance has unveiled a series of UK high street investments in recent months, but focus and investment must now be directed towards e-commerce if the retailer wants to remain competitive, says an expert.
The unfathomable rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily; appreciated for its openness and sense of community, say experts.
![Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/07/beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-revieve-ceo/16229584-1-eng-GB/Beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-Revieve-CEO.jpg)
![The digital makeup artist app enables users to create Augmented Reality (AR) images and filters of themselves that can be posted across online platforms or used during video streaming services like Microsoft Teams or Google Hangouts [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/12/l-oreal-patents-makeup-artist-virtual-makeup-app-for-augmented-reality-images-and-video-streaming/15592760-1-eng-GB/L-Oreal-patents-makeup-artist-virtual-makeup-app-for-Augmented-Reality-images-and-video-streaming.jpg)
![Top stories on digital developments and beauty tech in the cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/digital-dive-top-stories-on-digital-developments-making-waves-in-the-apac-beauty-industry3/15404314-1-eng-GB/Digital-Dive-Top-stories-on-digital-developments-making-waves-in-the-APAC-beauty-industry.jpg)
![Own-brand beauty launches from Next and Boohoo are a 'step in the right direction' for the retailers, tapping into plenty of growth promise [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/next-woah-skin-care-and-boohoo-beauty-launches-wise-in-rising-online-beauty-boom-says-globaldata/13261204-1-eng-GB/Next-Woah-skin-care-and-Boohoo-Beauty-launches-wise-in-rising-online-beauty-boom-says-GlobalData.jpg)
![A combination of several factors are set to propel online sales growth across the beauty category in 2022. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022/13162239-1-eng-GB/Shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022.jpg)
![Düsseldorf-based dermanostic offers online consultations with experienced dermatologists, simplifying and speeding up access to help for specific skin conditions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-to-acquire-stake-in-dermanostic-digital-diagnosis-startup-to-drive-eucerin-digitalisation/13145304-1-eng-GB/Beiersdorf-to-acquire-stake-in-dermanostic-digital-diagnosis-startup-to-drive-Eucerin-digitalisation.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
![Beauty brands and retailers cannot under-estimate how important e-commerce is going to be over the next five years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/25/boots-health-and-beauty-growth-needs-e-commerce-investment-says-edge-by-ascential-expert/12954715-1-eng-GB/Boots-health-and-beauty-growth-needs-e-commerce-investment-says-Edge-by-Ascential-expert.jpg)
![TikTok offers users a space to be creative and have fun, which holds plenty of opportunity for beauty brands to get involved [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/25/tiktok-beauty-surge-due-to-high-user-engagement-creativity-and-joy-say-marketing-experts-the-pull-agency/12595596-1-eng-GB/TikTok-beauty-surge-due-to-high-user-engagement-creativity-and-joy-say-marketing-experts-The-Pull-Agency.jpg)
![An extensive network of brick-and-mortar stores will be crucial in attracting global brands to India. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-india/16757597-1-eng-GB/Nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-India.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/19/estee-lauder-l-oreal-on-trends-and-developments-in-india-s-beauty-market/16744742-1-eng-GB/Estee-Lauder-L-Oreal-on-trends-and-developments-in-India-s-beauty-market.jpg)
![Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences. [Dot & Key]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dot-key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts/16714823-1-eng-GB/Dot-Key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts.jpg)
![Sisley aims to grow “faster than the market” in Asia on the back of multiple opportunities across the region. [Sisley]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sisley-aims-to-outpace-asia-beauty-market-growth/16714769-1-eng-GB/Sisley-aims-to-outpace-Asia-beauty-market-growth.jpg)
