KATE says its first global flagship store in Japan merges digital and physical realms to create a whole new shopping experience for young digitally native consumers.
Skin care brand SK-II has tapped into social retail to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.
Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.
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