Advances in our understanding of the skin microbiome and the gut-skin axis are opening up “a lot of possibilities in a market that can sometimes feel saturated”, says Marie Drago, founder of Gallinée.
Australian prebiotics hair care brand Straand is looking to enter South East Asia, China, Europe and the US this year on the back of funding from Unilever’s venture arm.
Singapore-based skin care brand Sigi Skin has launched its first-ever serum with prebiotics, probiotics and postbiotics to follow up on the success it had with its probiotic sheet mask.
The anti-dandruff hair care category has long focused on antibacterial formulations, but microbiome-friendly blends that promote scalp bacteria balance may be as effective, says the founder of French indie brand Gallinée.
The pandemic’s relentless push to digital retail and even mask wearing have helped online probiotic cosmetic products more than double in two years across 25 countries tracked by Lumina Intelligence.
Colgate-Palmolive’s Sanex brand has developed a shower gel, bath foam and deodorant range using pre and postbiotics to support the skin’s microbiome, launched following five years of R&D efforts and input from external dermatology and science experts.